Everything starts with a white sheet

OSK takes part in campaign “Mach was draus”

For young talents, agen­cies often are a blank sheet, they just don’t have any clear idea about. The campaign “Mach was draus”, which was initi­ated by the GPRA and which Oliver Schrott Kommu­nika­tion partic­i­pates in, wants to fill this white sheet and to awaken the interest of young talents ...

For young talents, agen­cies often are a blank sheet, they just don’t have any clear idea about. The campaign “Mach was draus”, which was initi­ated by the GPRA and which Oliver Schrott Kommu­nika­tion partic­i­pates in, wants to fill this white sheet and to awaken the interest of young talents. Because: the work in an agency is diverse, chal­lenging, creative and surprising.

The white sheet is a symbol of the begin­ning of a creative process, of the starting point of each idea - be it for corpo­rate design, a Face­book campaign or simply for a good text.

600 agen­cies will take part for the kick-off of the campaign on May 17th, 2017, all united through the commu­ni­ca­tions asso­ci­a­tions BVDW, CMF, FAMAB, GWA, GPRA and OMG. The websites of the partic­i­pating agen­cies, selected tweets and social media posts show nothing but a white screen and on it in the right bottom corner, the text: “Mach was draus - komm in die Agentur” (Make some­thing out of it - explore the agency).

Another part of the campaign is the “Agency surfing”. Successful appli­cants can do six intern­ships in twelve weeks. That’s six agen­cies, two weeks per agency and all that in one of these cities: Berlin, Düssel­dorf, Frank­furt, Hamburg, Cologne, Munich and Stuttgart. For OSK as partic­i­pating agency, this means six interns in twelve weeks and hence, the cool oppor­tu­nity of getting to know a number of “dig­ital natives” in a row.

More infor­ma­tion on “Mach was draus” are avail­able on the campaign website: www.komm-in-die-agentur.de

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