OSK wins BoB Award in Gold

Convincing PR concept for Van Innovation Campus

Oliver Schrott Kommu­nika­tion (OSK) has won a gold award at the Best of “Busi­ness-to-Busi­ness” Commu­ni­ca­tion Awards. In the “Public Rela­tions” cate­gory, the agency has been honored together with its client Daimler AG for the commu­ni­ca­tion on the Van Inno­va­tion Campus ...

Oliver Schrott Kommu­nika­tion (OSK) has won a gold award at the Best of “Busi­ness-to-Busi­ness” Commu­ni­ca­tion Awards. In the “Public Rela­tions” cate­gory, the agency has been honored together with its client Daimler AG for the commu­ni­ca­tion on the Van Inno­va­tion Campus. With this extraor­di­nary format, planned and imple­mented by OSK, Mercedes-Benz Vans presented their new strategic future initia­tive “adVANce”, in September 2016.

The commu­nica­tive goal was substan­tial inter­na­tional media coverage on all chan­nels. Media repre­sen­ta­tives were supposed to learn: Mercedes-Benz Vans actively creates the future and is becoming a synonym for tomorrow’s logis­tics. For this, inter­na­tional jour­nal­ists, blog­gers and multi­pliers were invited to attend work­shops - the so-called “Inno Labs” - in which the company presented solu­tion approaches for future chal­lenges in the trans­porta­tion and logis­tics industry. Employees of the Daimler van depart­ment also had the oppor­tu­nity to expe­ri­ence the program - an aspect espe­cially praised by the award jury.

The concept proved to be successful: Not only trans­porta­tion and logis­tics media, but also daily, economic and tech jour­nal­ists reported on it in detail. In print, online, TV and social media roughly 200 million people world­wide were reached - the largest media coverage Mercedes-Benz Vans had ever achieved.

For the 19th time, the Kommu­nika­tionsver­band e.V. in Berlin awarded the prize to leading compa­nies and service providers. 200 projects in total by more than 100 B2B enter­prises and 85 service providers were entered in 11 cate­gories. For 2016, the jury awarded 52 prizes in total: 8 times gold, 14 times silver and 16 times bronze and 14 short­list nomi­na­tions.

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