March 2007 — Oliver Schrott Kommu­nika­tion GmbH today has become the first German agency ever to be awarded the "Logis­tics Service Award" by the Bundesvere­ini­gung Logistik e.V. (BVL). The leading German logis­tics asso­ci­a­tion awards the prize for the complex organ­i­sa­tion for and around the E-Class long-distance drive from Paris to Beijing which Oliver Schrott Kommu­nika­tion realised in autum 2006 as an inter­na­tional PR campaign for Daim­ler­Chrysler.

For the transcon­ti­nental marathon, aiming to prove the effi­ciency of modern diesel tech­nology, 36 E-Class saloons, 24 support vehi­cles and in total 400 partic­i­pants from 36 Nation trav­elled more than 13,600 kilo­me­tres in 28 Days, crossing nin coun­tries and six time zones. For the agency, the main chal­lenge — apart from the actual commu­ni­ca­tion and event plan­ning — lay in setting up a logistic chain without any inter­rup­tion, to cater for car service, fuel, arrival and depar­ture of guests at the various loca­tions and for the special require­ments of the accom­pa­nying jour­nal­ists. In addi­tion to this, the agency organ­ised 14 indi­vidual events alongside the route, from the start in Paris to the finish in Beijing.

The BLV jury was impressed by the complexity of the project and remarked in its award reasoning partic­u­larly the mani­fold logistic tasks and require­ments in highly varying coun­tries and under partly diffi­cult infras­truc­tural and climatic condi­tions.

The Logis­tics Service Award has been estab­lished in 2004 and since then has been awarded annu­ally for excel­lent services of a company with an industry, trade or service back­ground. In the past years, the appli­ca­tion committee of Leipzig 2012 was awarded for its Olympia traffic concept, the express delivery service trans-o-flex for a trans­port system in the health­care market, and the discounter Wool­worth for the customer oriented logis­tics services.

In the "E-Class Expe­ri­ence", Oliver Schrott Kommu­nika­tion apart from the concept devel­op­ment, was respon­sible for the entire plan­ning, organ­i­sa­tion and and oper­a­tive execu­tion of the long-distance drive, the logis­tics, the guest manage­ment as well as for the devel­op­ment of the accom­pa­nying media and press mate­rials.