HALOsonic Online Presence

Technology communications // HARMAN

It is not only sound quality which is focused on by sound specialist HARMAN, one of the long-standing customers of OSK. With the inno­va­tive HALOsonic tech­nology, the sounds in and around a car can be indi­vid­u­ally designed and directed, as well. The main focus of ...

It is not only sound quality which is focused on by sound specialist HARMAN, one of the long-standing customers of OSK. With the inno­va­tive HALOsonic tech­nology, the sounds in and around a car can be indi­vid­u­ally designed and directed, as well. The main focus of the tech­nology commu­ni­ca­tions for HALOsonic was a relaunch of its online pres­ence. A team consisting of digital special­ists, designers and editors devel­oped a website concept, site navi­ga­tion and a depth of infor­ma­tion from the ground up just they did the texts, graphics and moving image content, which were specially designed for mobile use.

Thanks to a modern Respon­sive Design, the new online pres­ence of HALOsonic can be accessed from all mobile devices and it is now more far-reaching than ever through connec­tions with other HARMAN internet sites.

Six embedded animated films explain the funda­mental prin­ci­ples of rever­ber­a­tion as well as the func­tions of the five solu­tions for sound manage­ment. Down­load­able brochures and flyers provide infor­ma­tion “to go”. Addi­tion­ally, a direct connec­tion to a HARMAN contact can be estab­lished with one click via the contact form.

For simpli­fied global promo­tion, an offline tablet version was designed in addi­tion to the website. Apart from network inde­pen­dence, the widget provides special addi­tional features, which are deposited only here, apart from the inde­pen­dence of the network. Films with driving scenes, which have been produced exclu­sively for HARMAN and opti­mized for mobile usage, enable a real­istic tech­nology demon­stra­tion completely without demon­stra­tion vehi­cles, test courses and schedule coor­di­na­tion. The widget can be sent via down­load link and can be imme­di­ately started after the instal­la­tion on the tablet.

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