The Largest Drivable Stage of the World

World Premiere Freightliner Inspiration Truck // Hoover Dam

In May 2015, the spec­tac­ular world premiere of the Freight­liner Inspi­ra­tion Truck at Hoover Dam, in the desert of Nevada, caused quite a stir. World­wide, the presen­ta­tion reached half a billion people in the media and in the internet. For the maiden voyage of the first autonomous truck with driving license ...

In May 2015, the spec­tac­ular world premiere of the Freight­liner Inspi­ra­tion Truck at Hoover Dam, in the desert of Nevada, caused quite a stir. World­wide, the presen­ta­tion reached half a billion people in the media and in the internet. For the maiden voyage of the first autonomous truck with driving license, OSK made the Hoover Dam the largest driv­able stage of the world. The iconic building, just like the truck, is an impres­sive example of visionary engi­neering. It had been made acces­sible for such an event by the author­i­ties for the very first time.

After dusk and in front of 200 invited inter­na­tional jour­nal­ists, blog­gers and multi­pliers, a gigantic projec­tion brought the more than 200 meters-high dam to life - with 39.000 square meters it was wider than four soccer fields and by far higher than the Cologne Cathe­dral. From a distance of 800 meters, 60 high-output beamers created a total light output of 1.17 million lumen. This is the highest value that was ever measured in this respect.

The roughly 30 minute multi­media show presented an impres­sive succes­sion of spec­tac­ular over­ture, live-images, charts and videos. The guests expe­ri­enced a time travel from the origin of the signif­i­cant monu­ment in the 1930s to the future of mobility and trans­porta­tion. After that, the Inspi­ra­tion Truck began its drive on the oppo­site shore of the Colorado River and come to a halt on the illu­mi­nated dam crest just in time for the crescendo of the produc­tion.

The impres­sive maiden voyage of the Inspi­ra­tion Truck had a huge impact on the inter­na­tional debate about autonomous driving and placed the discus­sion on self-driving trucks and their possi­bil­i­ties on the agenda. This way, Daimler impres­sively confirmed its lead­er­ship in the race for autonomous mobility.

Sill on site, the produc­tion was awarded an entry into the Guin­ness book of world records. With half a billion of cross-channel contacts, the world premiere became the biggest media success in the company history for Freight­liner. In the mean­time, it received numerous inter­na­tional commu­ni­ca­tion prizes.

Gold at the FAMAB Award 2016
Double victory at the BEA Award 2016
Euro­pean Excel­lence Award 2015
Bronze at the eubea 2015
BizBash Event Style Awards 2015

Concept / dramaturgy / archi­tec­ture / graphics / media / films / event organ­i­sa­tion by Oliver Schrott Kommu­nika­tion (OSK)

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