Siemens exiderdome concludes tour of China

100,000 visitors and huge media interest

April 2007 - Siemens A&D success­fully wound up its exider­dome tour of China with a major event in Beijing's Sculp­ture Park. After the launch at the Shanghai Industry Fair in December 2005 and excur­sions to Thai­land and South Korea, the portable exhi­bi­tion building returned to China in the spring of 2006. In Shenyang, Shenzen, Chengdu, Xi'an, Qingdao and the capital, it opened its doors to customers, trade visi­tors and jour­nal­ists, as well as polit­ical and busi­ness repre­sen­ta­tives. About 100,000 invited guests visited the Siemens exider­dome, which was devel­oped and oper­ated by OSK, in China overall. The B2B exhi­bi­tion also aroused an unusual amount of interest in the Chinese media, gener­ating 734 arti­cles in print and online, as well as 31 TV items. The success posted by the exider­dome is further under­lined by its sustained promo­tional effect on sales.

After a brief refit and update in Hamburg, the exhi­bi­tion will also be visiting Russia, Taiwan and Japan before the end of the year. The post-2007 itinerary includes Canada, the USA, Mexico, Brazil and South Africa. Addi­tional visits to Asia, including India, are currently being planned.

The Siemens exider­dome consists of 35 well-appointed containers accom­mo­dating an exhi­bi­tion of the A&D product and services port­folio on a surface area of 1,000 square metres. The versa­tile building thus serves at once as a mobile trade fair booth, corpo­rate show­room and brand pavilion. It can also be deployed as a media and training centre, and as a VIP facility.

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Oliver Schrott Kommunikation