One-Two Win at BEA Awards

OSK and Daimler win with Freightliner world premiere

Cologne/Dort­mund - 21 January 2016 // One-two win at the BEA® BlachRe­port Event Awards: The world premiere of the Freight­liner Inspi­ra­tion Truck won two of five award cate­gories. The project, which was already honored with several German and inter­na­tional prizes, won the BEA® Award, not only for ...

Cologne/Dort­mund - 21 January 2016 // One-two win at the BEA® BlachRe­port Event Awards: The world premiere of the Freight­liner Inspi­ra­tion Truck won two of five award cate­gories. The project, which was already honored with several German and inter­na­tional prizes, won the BEA® Award, not only for the best PR/Media Event, but also for the best produc­tion. In the history of the renowned compe­ti­tion, was only the second time that a double victory like this was achieved.

The jury substan­ti­ated its deci­sion inter alia as follows: “In scenog­raphy and produc­tion tech­nique, the world premiere was a class of its own. Its spec­tac­ular impact on the media was achieved by a multi­media expe­ri­ence. The outstanding live effect ascer­tained the high media attrac­tion. In compar­ison to the price­less media equiv­a­lent, the event budget was used with highest effi­ciency.”

The prizes were awarded as a high­light of the trade fair Best of Events Inter­na­tional 2016 in Dort­mund. For the ninth consec­u­tive year, the editors of the trade magazine BlachRe­port honored - in coop­er­a­tion with other influ­encers - outstanding live commu­ni­ca­tion projects.

“The fact that the world premiere of the Freight­liner Inspi­ra­tion Truck convinced the jury of BEA BlachRe­port Event Award in two cate­gories, once more proves the special appeal of the concept: presenting unique tech­nology in a spec­tac­ular setting. The world­wide recog­ni­tion for this makes us proud”, said CEO Oliver Schrott.

With the spec­tac­ular presen­ta­tion of the first autonomously-driving truck to have public road autho­riza­tion, OSK and Daimler trans­formed the Hoover Dam into the largest driv­able stage in the world, in May 2015. Sixty high-output projec­tors created a gigantic projec­tion measuring 420,000 square feet on the 725 feet-high dam wall. With 1.17 million lumens, the projec­tion was awarded a GUIN­NESS WORLD RECORD™ for greatest light output in a projected image on the evening of the reveal.

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