May 2007 — Oliver Schrott Kommu­nika­tion has won the SABRE Award 2007 in Gold for their project “Mercedes-Benz E-Class Expe­ri­ence Paris-Beijing”. The Sabre Awards — SABRE standing for “Supe­rior Achieve­ment in Branding and Repu­ta­tion” — are regarded as being the most impor­tant Euro­pean PR awards and have been awarded by the New York Holmes Group since 2005 on a yearly basis. With the spec­tac­ular diesel long-distance tour, the agency wins the partic­u­larly pres­ti­gious “Con­sumer Marketing — New Prod­ucts” cate­gory which received the highest share of the more than 1,400 projects entries. The SABRE Award is the second impor­tant award OSK has won for the Mercedes-Benz E-Class Expe­ri­ence. In March the agency — as the first PR agency ever to receive this award — received the “Logis­tics Service Award” of the Bundesvere­ini­gung Logistik e.V. (the German Logis­tics Asso­ci­a­tion) for the auto­mo­bile marathon which took place in late 2006.