Formidable start to the year in Las Vegas

OSK looks after three exhibitors at the International CES

Cologne/Las Vegas, January 2015 // Oliver Schrott Kommu­nika­tion kicked off the year by over­seeing the activ­i­ties of three clients at the Inter­na­tional CES in Las Vegas, namely Mercedes-Benz, HARMAN and digi­tal­STROM ...

Cologne/Las Vegas, January 2015 // Oliver Schrott Kommu­nika­tion kicked off the year by over­seeing the activ­i­ties of three clients at the Inter­na­tional CES in Las Vegas, namely Mercedes-Benz, HARMAN and digi­tal­STROM. The Consumer Elec­tronics Show is currently acknowl­edged as the world's premier forum for all those who thrive on the busi­ness of consumer tech­nolo­gies. Its 3,600 exibitors and 170,000 trade visi­tors this year set a new record. For several years the fair has also served as a key show­case for the auto­mo­tive industry.

For Mercedes-Benz, OSK oversaw the keynote address of Daimler CEO Dr. Dieter Zetsche on the eve of the show - one of the high­lights of the entire CES programme. During the widely reported presen­ta­tion, the company intro­duced its concept car F 015 Luxury in Motion. It is the outcome of imag­i­na­tive research into the auto­mo­tive future. The driver­less luxury saloon demon­strates the car's trans­for­ma­tion from a vehicle to a safe haven that inter­acts with its passen­gers, pedes­trians and other road users. OSK conceived the visual content for the multi­media presen­ta­tion and was respon­sible for designing the event, the staging, and producing both the keynote speech and the media programme.

For their show in Las Vegas, the sound special­ists HARMAN like­wise engaged the exper­tise of the Cologne-based agency, which was looking after clients at the CES for the third time in succes­sion. The HARMAN team devel­oped a series of supporting activ­i­ties to rein­force the impact of the company's Info­tain­ment and Lifestyle divi­sions at the fair.

In addi­tion, OSK supported the German/Swiss smart home provider digi­tal­STROM in its successful CES debut. Tech­nolo­gies supporting intel­li­gent connec­tivity in the home ranked among the most promi­nent trends of the show in Las Vegas.

"The CES has been a fixture in our event calendar for several years. Our atten­dance in Las Vegas and on-site support of no fewer than three clients in 2015 further illu­mi­nates our skills and perfor­mance capa­bil­i­ties in the tech­nology commu­ni­ca­tion segment," comments OSK Managing Director Consul­tancy Michael Kemme.

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