Smart Connection

OSK connects with digitalSTROM AG

Cologne, September 2014 // Oliver Schrott Kommu­nika­tion (OSK) is the new PR agency of digi­tal­STROM AG for Germany. After a screening, the provider of smart home tech­nolo­gies has opted for the Cologne commu­ni­ca­tions agency. The first joint project was the plan­ning and ...

Cologne, September 2014 // Oliver Schrott Kommu­nika­tion (OSK) is the new PR agency of digi­tal­STROM AG for Germany. After a screening, the provider of smart home tech­nolo­gies has opted for the Cologne commu­ni­ca­tions agency. The first joint project was the plan­ning and successful real­i­sa­tion of digi­tal­STROM’s media presen­ta­tion at the Inter­na­tional Consumer Elec­tronics Fair (IFA) 2014.

In Berlin, the specialist for digital networking presented new solu­tions for intel­li­gent living, which provide more comfort, safety and energy effi­ciency within one’s own four walls. OSK was respon­sible for the pre-commu­ni­ca­tion and public rela­tions efforts around the trade fair and the contact on-site for jour­nal­ists and digital influ­encers on duty - with ground­breaking success: Smart Home was one of the domi­nant topics at IFA; digi­tal­STROM not only received excel­lent feed­back from visi­tors and consumers, but also bene­fited from a broad and nation-wide coverage in trade, consumer and lifestyle media.

From now on, OSK will take care of digi­tal­STROM’s PR work in Germany. The area of respon­si­bility also includes the func­tion as external press office for the German market, as well as social media and motion design. The commu­ni­ca­tion goal is to increase the aware­ness and knowl­edge about the inno­va­tive tech­nology of digi­tal­STROM which is based on open inter­faces and can thus, inte­grate a variety of devices in the Smart Home networked with each other.

“dig­i­tal­STROM is an incred­ibly exciting company, and the Smart Home market is one of the most inno­va­tive and dynamic growth markets in general. We are there­fore, delighted that digi­tal­STROM has chosen OSK as a new partner agency. With our wide range of services and modern PR, we want to contribute to the break­through of digi­tal­STROM’s Smart Home on the mass market”, said Michael Kemme, Managing Director Consul­tancy at OSK.

"We have found the right agency for digi­tal­STROM: OSK. The combi­na­tion of modern PR know-how and inte­grated commu­ni­ca­tions thinking has convinced us - the media success at the IFA confirmed our deci­sion. We look forward to a successful coop­er­a­tion", said Eva Hering­haus, Head of Corpo­rate Commu­ni­ca­tions at digi­tal­STROM AG.

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