Music, revitalized!

OSK stages revolutionary HARMAN technology at the CES

Cologne, Las Vegas, January 2014 - with its newly-devel­oped “Clari-Fi” soft­ware, HARMAN ensured a revo­lu­tion in the field of mobile music at this year’s Consumer Elec­tronics Show (CES): this inno­va­tive soft­ware improves the playing quality of compressed sound files ...

Cologne, Las Vegas, January 2014 - with its newly-devel­oped “Clari-Fi” soft­ware, HARMAN ensured a revo­lu­tion in the field of mobile music at this year’s Consumer Elec­tronics Show (CES): this inno­va­tive soft­ware improves the playing quality of compressed sound files such as MP3 to such an extent that the orig­inal quality is virtu­ally completely restored. Thus HARMAN brings back not only the orig­inal volume and complete band­width to music on computers, mobile devices or in cars, it also resur­rects the emotion­ality which was lost in the compres­sion process. The result: crystal-clear, rich and thus stir­ring sound every time.

OSK devel­oped a compre­hen­sive package of measures for the emotional staging of “Clari-Fi” and the way it works to a selected audi­ence of experts: in a specially-constructed demon­stra­tion room, entirely designed in the look and feel of the branding of the new soft­ware, busi­ness part­ners and customers expe­ri­enced the inno­va­tive tech­nology in exclu­sive presen­ta­tions that were sealed off from the hustle and bustle of the fair. The starting point and intro­duc­tion to the subject was provided by a product film made by OSK which illus­trated the bene­fits of “Clari-Fi” from the customer’s point of view in a way that was as emotional as the mate­rial itself: it tells of the love of a company for music, of the loss of quality which had so far accom­pa­nied the increasing digi­ti­sa­tion of sound, followed by the impres­sive revi­tal­iza­tion of music thanks to “Clari-Fi”.

After­wards visi­tors were able to convince them­selves of the impres­sive sound produced by the soft­ware in the course of live demon­stra­tions: five exam­ples of sound ranging from pop via soul to heavy metal showed in direct compar­isons how much better the music revi­tal­ized thanks to “Clari-Fi” sounds. The other commu­ni­ca­tion measures included a talk presenting details concerning the tech­nical refine­ments and oper­a­tion of the inno­va­tive soft­ware as well as a brochure.

The CES in Las Vegas is consid­ered world­wide to be the most impor­tant B2B consumer elec­tronics fair. In 2014, 150,000 special­ists visited the fair to gather infor­ma­tion on the most impor­tant inno­va­tions in the sector.

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