Intelligent website ensures sales success

Processing microsite // Tetra Pak USA

In order to opti­mize product presen­ta­tion on the Internet, OSK conceived a special microsite for the Processing divi­sion of Tetra Pak USA. Its aim is to support sales and at the same time help to win over new customers while ensuring the loyalty of existing ones ...

In order to opti­mize product presen­ta­tion on the Internet, OSK conceived a special microsite for the Processing divi­sion of Tetra Pak USA. Its aim is to support sales and at the same time help to win over new customers while ensuring the loyalty of existing ones. The Tetra Pak website relies on a consid­er­ably improve­ment in the ability to locate both the items of processing equip­ment it offers and up-to-date tech­nical infor­ma­tion. Also note­worthy are the attrac­tive presen­ta­tion of product bene­fits and sales argu­ments in addi­tion to the opti­miza­tion of methods for estab­lishing contact.

The basis for this is the OSK concept, which takes account of the different infor­ma­tion require­ments of existing and poten­tial customers - from the owners of the busi­ness via tech­ni­cians right down to the purchasing depart­ment. The result is a consid­er­able increase in the time spent on the microsite. Precisely prepared facts, appealing images and convincing product videos display an attrac­tive and rele­vant offering which, thanks to search-engine opti­miza­tion, rapidly attracts inter­ested B2B part­ners. To make this possible, the agency worked closely with the sales divi­sion of Tetra Pak to develop customer-specific core and search concepts, inte­grating these into the contents in a targeted way. In addi­tion, a uniquely designed and programmed Calcu­la­tion Tool allows the customer to discover concrete product bene­fits for any one section of Tetra Pak equip­ment and to calcu­late long-term savings.

The services provided by the agency include not only the concep­tion and struc­ture but also the inte­gra­tion of the microsite into the existing Corpo­rate Stylesheets and a detailed eval­u­a­tion of the website statis­tics subse­quent to the go-live date. The result after six months: excel­lent sales, three times the number of new customer leads as orig­i­nally stip­u­lated. Mission accom­plished.

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