Intelligent website ensures sales success
Processing microsite // Tetra Pak USA
In order to optimize product presentation on the Internet, OSK conceived a special microsite for the Processing division of Tetra Pak USA. Its aim is to support sales and at the same time help to win over new customers while ensuring the loyalty of existing ones ...
In order to optimize product presentation on the Internet, OSK conceived a special microsite for the Processing division of Tetra Pak USA. Its aim is to support sales and at the same time help to win over new customers while ensuring the loyalty of existing ones. The Tetra Pak website relies on a considerably improvement in the ability to locate both the items of processing equipment it offers and up-to-date technical information. Also noteworthy are the attractive presentation of product benefits and sales arguments in addition to the optimization of methods for establishing contact.
The basis for this is the OSK concept, which takes account of the different information requirements of existing and potential customers - from the owners of the business via technicians right down to the purchasing department. The result is a considerable increase in the time spent on the microsite. Precisely prepared facts, appealing images and convincing product videos display an attractive and relevant offering which, thanks to search-engine optimization, rapidly attracts interested B2B partners. To make this possible, the agency worked closely with the sales division of Tetra Pak to develop customer-specific core and search concepts, integrating these into the contents in a targeted way. In addition, a uniquely designed and programmed Calculation Tool allows the customer to discover concrete product benefits for any one section of Tetra Pak equipment and to calculate long-term savings.
The services provided by the agency include not only the conception and structure but also the integration of the microsite into the existing Corporate Stylesheets and a detailed evaluation of the website statistics subsequent to the go-live date. The result after six months: excellent sales, three times the number of new customer leads as originally stipulated. Mission accomplished.