Good relations

Influencer relations // OSK “BlogScorer”

For estab­lishing and caring for blog­gers and digital influ­encers, OSK has devel­oped an inno­va­tive rela­tions tool which makes it easier for compa­nies in a wide variety of sectors - including auto­mo­tive, lifestyle and design - to handle the growing flood of blogs and online plat­forms ...

For estab­lishing and caring for blog­gers and digital influ­encers, OSK has devel­oped an inno­va­tive rela­tions tool which makes it easier for compa­nies in a wide variety of sectors - including auto­mo­tive, lifestyle and design - to handle the growing flood of blogs and online plat­forms. Which blogs are rele­vant for which topic? The OSK “BlogScorer” provides quick and compre­hen­sive answers. It regis­ters the qual­i­ta­tive and quan­ti­ta­tive features of online plat­forms and eval­u­ates them on a points scale.

The result is summa­rized in an easy-to-under­stand way on a score card. In so doing, the “BlogScorer” takes account of some 100 indi­vidual criteria which can be flex­ibly prior­itzed depending on the customer and the occa­sion concerned. In this way, the contacts rele­vant to targeted online commu­ni­ca­tion, their range and thus their influ­encer poten­tial are calcu­lated.

Read more...
Print pagePrint page
Full sizeFull size
CloseClose
Oliver Schrott Kommunikation
CloseClose