Blogger Connect@re:publica 13

Blogger relations // Mercedes-Benz

OSK brings the digital commu­nity into the analogue world: the aim is to inten­sify blogger rela­tions for the lifestyle, brand and social-media commu­ni­ca­tion of Mercedes-Benz. On the evening before the re:publica 13, the most impor­tant meeting of digital publishers in Germany ...

OSK brings the digital commu­nity into the analogue world: the aim is to inten­sify blogger rela­tions for the lifestyle, brand and social-media commu­ni­ca­tion of Mercedes-Benz. On the evening before the re:publica 13, the most impor­tant meeting of digital publishers in Germany, the agency arranges a meeting of 35 selected blog­gers in a trendily old-fash­ioned Berlin apart­ment.

This delib­er­ately personal encounter with the Mercedes-Benz brand is stim­u­lated by laid-back discus­sions and inten­sive exchanges with company experts on current devel­op­ments and prod­ucts. The “hot-spot” meeting focuses on the topics Design and Lifestyle, which are also to be found as elements in the features offered by the loca­tion. This exciting mixture of best-networked young people is in complete agree­ment: there is no better way to blog!

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