Green mobility in the social net

SoMe campaign // Michelin Challenge Bibendum

OSK presents the world’s biggest forum for sustain­able mobility and road safety that remains current and authentic on the Internet and in social networks. For the Michelin Chal­lenge Bibendum 2011, the social-media experts at the agency conceived and real­ized, among other things, ...

OSK presents the world’s biggest forum for sustain­able mobility and road safety that remains current and authentic on the Internet and in social networks. For the Michelin Chal­lenge Bibendum 2011, the social-media experts at the agency conceived and real­ized, among other things, the design and struc­ture of the German chan­nels on Face­book and Twitter. The team takes over content plan­ning, controls the commu­nity and ad manage­ment and is respon­sible for program­ming the apps.

During the five-day event in Berlin it keeps the online commu­nity up to date with news, live reports and inter­views. The result: over 1,200 posts, 20 videos and about 10,000 photos on the net. This content forms the basis for extending the specialist commu­nity, which grows to around 2,500 fans and some 500 followers by 2013.

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