LESS is more

LESS campaign // FST

With a campaign for the auto­mo­bile sector of the world’s greatest tech­nology specialist for sealing solu­tions, Freuden­berg Sealing Tech­nolo­gies (FST), OSK is strength­ening the percep­tion of the company as a supplier of inno­va­tive and sustain­able concepts and problem solu­tions ...

With a campaign for the auto­mo­bile sector of the world’s greatest tech­nology specialist for sealing solu­tions, Freuden­berg Sealing Tech­nolo­gies (FST), OSK is strength­ening the percep­tion of the company as a supplier of inno­va­tive and sustain­able concepts and problem solu­tions ...

The LESS product package provides answers to the chal­lenges of our ‘auto­mo­bile’ future - with inno­va­tive solu­tions leading to reduc­tions in fric­tion and weight which will cut down on emis­sions. Against the back­ground of glob­ally rele­vant mega-trends, the campaign conceived by OSK focuses on the social signif­i­cance of these FST solu­tions with emotional images, dispensing with wordy product descrip­tions in keeping with the motto “LESS is more”.

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