Everyday heroes dramatically staged

OSK umbrella-brand campaign sharpens profile of FST

Cologne, November 2013 - For the world’s leading tech­nology specialist for sealing solu­tions, Freuden­berg Sealing Tech­nolo­gies (FST), Oliver Schrott Kommu­nika­tion (OSK) has devel­oped an inte­grated umbrella-brand campaign which sharpens the company’s global brand pres­ence in an appealing ...

Cologne, November 2013 - For the world’s leading tech­nology specialist for sealing solu­tions, Freuden­berg Sealing Tech­nolo­gies (FST), Oliver Schrott Kommu­nika­tion (OSK) has devel­oped an inte­grated umbrella-brand campaign which sharpens the company’s global brand pres­ence in an appealing and memo­rable way. The aim of this new posi­tioning is to strengthen the brand core values of tech­no­log­ical lead­er­ship, reli­a­bility and inno­va­tive compe­tence while at the same time supple­menting these with such dynamizing factors as flex­i­bility, customer orien­ta­tion and the “value for money” aspect. The focus is on effec­tively staging the uncom­pro­mising quality claim of the brand throughout the entire value-creation process.

The campaign has the surprising approach of empha­sizing not the prod­ucts but their func­tions as “quiet everyday heroes”. Under the head­line “Mostly invis­ible, always indis­pens­able”, the campaign presents some­times dramatic situ­a­tions which empha­size the highest demands made on FST prod­ucts in the fields of quality, reli­a­bility and longevity. The range of appli­ca­tions illus­trated is as varied as the broad spec­trum of sealing solu­tions inte­grated by the customers: from auto­mo­biles and cruisers on the high seas via mining right up to wind turbines - showing motifs which impress by virtue of their dramatic nature or their unusual perspec­tive and which unmis­tak­ably capture the quality image of the brand by combining these images with precisely formu­lated messages. In addi­tion, the fasci­nating stories which are devel­oped from these give the brand authen­ticity and cred­i­bility.

Beneath the banner of this claim, OSK as lead agency for FST has already devel­oped several commu­ni­ca­tion measures such as print and digital media. The devel­op­ment of this campaign is a first step in the direc­tion of contin­uous and active commu­ni­ca­tion. Further measures will follow.

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