Kingdom for gamers
Communication gamescom // LG Electronics
For the entertainment electronics company LG, OSK realized communication at and around their trade fair appearance at the gamescom 2013. For years the worlds largest public fair for computer and video games in Cologne has been the most important meeting point for the large and predominantly ...
For the entertainment electronics company LG, OSK realized communication at and around their trade fair appearance at the gamescom 2013. For years the worlds largest public fair for computer and video games in Cologne has been the most important meeting point for the large and predominantly very young gamers scene which is prepared to travel great distances and accept long waiting times for important new games and consoles.
For the appearance at the fair, OSK developed a two-stage communication approach intended to guarantee perception of the hardware supplier LG in a scenario powerfully dominated by software and to ensure a high degree of traffic at the stand. The heart of the campaign is the competition King of Game - a kind of licence to play for enthusiastic gamers.
The first step is for OSK to activate the community of LG fans via the social media channels of the company. Registered participants receive a play pass online and engage in exciting battles against one another. The best can subsequently pit themselves via Livestream* with the Rocket Beans - a team of presenters already well known to gamers from TV shows such as Game One (MTV) and Giga Games (NBC). The finals are played live against the Rocket Beans at the LG stand. Attractive prizes from the LG product range await the winners. One further attraction is the fact that the battles will be fought with the game Need for Speed Rivals, which has not yet been officially published.
The games are played exclusively on LG products which the OSK team at the stand presents in the three gaming areas On the go, Living and Working. Thus the brand and product experiences are linked in a way that is closely oriented toward the target group.
The result: Even before the start of the fair, over 10,000 aspiring gamers register for King of Game via the LG Facebook app, countless others join them at the fair.