Kingdom for gamers

OSK realizes B2C project for LG Electronics

Cologne, August 2013 - OSK real­ized commu­ni­ca­tion at and around the trade fair appear­ance of LG Elec­tronics at this year’s gamescom. For years the world’s largest public fair for computer and video games in Cologne has been the most impor­tant meeting point for the large and ...

Cologne, August 2013 - OSK real­ized commu­ni­ca­tion at and around the trade fair appear­ance of LG Elec­tronics at this year’s gamescom. For years the world’s largest public fair for computer and video games in Cologne has been the most impor­tant meeting point for the large and predom­i­nantly very young gamers’ scene, which is inter­ested above all in the latest games and consoles.

In order to guar­antee that the hard­ware supplier LG is iden­ti­fied as part of this scenario, OSK devel­oped the compe­ti­tion “King of Game”, a two-stage commu­ni­ca­tion approach which attracted atten­tion to the LG brand even before the gamescom. To do this, “King of Game” was broadly commu­ni­cated ahead of the fair via the online chan­nels of the company and its co-oper­a­tion part­ners. Exciting live battles in real appli­ca­tion scenarios subse­quently linked the brand and product expe­ri­ences in a way that was closely oriented toward the target group. The games were played out exclu­sively on LG prod­ucts which the OSK team presented at the fair stand in the three gaming areas “On the go”, “Living” and “Working”.

Even before the start of the gamescom, over 10,000 aspiring gamers had regis­tered for “King of Game” via the LG Face­book app, count­less others joined them at the fair.

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