OSK communicates for FST

Lead agency for Freudenberg Sealing Technologies (FST)

Cologne, September 2013 - Freuden­berg Sealing Tech­nolo­gies GmbH & Co. KG (FST) has chosen Oliver Schrott Kommu­nika­tion (OSK) as its new lead agency. With this new account, OSK further extends its customer port­folio in the field of B2B and tech­nology commu­ni­ca­tion, where ...

Cologne, September 2013 - Freuden­berg Sealing Tech­nolo­gies GmbH & Co. KG (FST) has chosen Oliver Schrott Kommu­nika­tion (OSK) as its new lead agency. With this new account, OSK further extends its customer port­folio in the field of B2B and tech­nology commu­ni­ca­tion, where Freuden­berg Sealing Tech­nolo­gies now joins other renowned brands and compa­nies.

Effec­tive imme­di­ately, the agency will help this world’s leading tech­nology specialist for sealing solu­tions located in Wein­heim to consol­i­date the company’s commu­ni­ca­tion under one umbrella in a way that tran­scends both sectors of industry and coun­tries. The aim is to develop and imple­ment a consis­tent image in all strate­gi­cally impor­tant markets.

The first step is the concep­tion of a corre­sponding umbrella brand strategy and posi­tioning for Freuden­berg Sealing Tech­nolo­gies. OSK is already devel­oping suit­able marketing and PR measures, and is working on their real­iza­tion. This includes reworking the company’s corpo­rate design, devel­oping an image campaign to high­light the brand’s core values as well as launching a new customer magazine in which the numerous topics and messages of the company are reported and staged in plau­sible stories.

With its multi-channel concept, OSK was able to convince its new customer that the most highly differ­en­ti­ated disci­plines such as content marketing, PR and, last but not least, corpo­rate publishing can be effec­tively inter­meshed with one another and made the subject of consis­tent story-telling.

“FST is one of the big Hidden Cham­pions in Germany. Within its sector, its name stands both for quality and tech­nology as well as power to inno­vate and reli­a­bility. This is what we want to trans­late into commu­ni­ca­tion which is as target-oriented as it is fasci­nating,” says Michael Kemme, OSK Managing Director.

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