„Queen of the road meets queen of the air“

OSK stages world premiere of the new S-class

Cologne. May 15, 2013. With a huge media response, OSK had staged the visu­ally stun­ning world premiere of the new S-class at Airbus in Hamburg-Finken­werder. The luxury saloon, which means “the best car in the world” to lots of people, was presented ...

Cologne, May 15, 2013. With a huge media response, OSK had staged the visu­ally stun­ning world premiere of the new S-class at Airbus in Hamburg-Finken­werder. The luxury saloon, which means “the best car in the world” to lots of people, was presented in the delivery center of the super­jumbo A 380. The first exem­plar with the produc­tion number 001 was used as a back­drop for the premiere.

More than 750 invited guests, there­under inter­na­tional jour­nal­ists, selected customers and VIPs, witnessed the launch of the new flag­ship of the Mercedes fleet. The new Model was welcomed on stage and accom­pa­nied by live music from the Hamburg Symphonic Orchestra and Super­star Alicia Keys. The super­star was also the first offi­cial passenger of the new S-Class.

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“A show from another planet”

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(Focus online)

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“A spec­tac­ular show”

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(Welt online)

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“Mighty”

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(Handels­blatt online)

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“As grandiose as the company could make it”

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(Inter­na­tional Herald Tribune)

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“This produc­tion, with the idea to bring together two leading German tech­nolo­gies such as the A380 and the S-Class, the care and the costs of imple­men­ta­tion show clearly where Mercedes-Benz places the S-class as the top product in the auto­mo­tive industry, as the world’s best car.”

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(myau­to24)

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“More Mercedes is not possible.”

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(Clas­sic­Driver)

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