A new angle on PR
Oliver Schrott Kommunikation is probably the least well-known major PR agency in Germany. Firstly, this is because we would rather talk about our clients topics than about ourselves; secondly, because we conduct over half of our projects abroad and, ...
Oliver Schrott Kommunikation is probably the least well-known major PR agency in Germany. Firstly, this is because we would rather talk about our clients topics than about ourselves; secondly, because we conduct over half of our projects abroad and, thirdly, because our modus operandi is not exactly typical for the sector. We operate way beyond the methodology of classic PR. We create settings for topics and messages, conceive challenging events, design exhibitions and brand environments and realize complex projects that speak in equal measure to the media, employees, business partners and customers.
For us, communication is not a matter of theoretical definition and the boundaries between various disciplines. It is purely and simply the best way to translate a company, a brand or a product into concise messages and to convey these to their target groups in the most efficient manner possible.
After more than 20 years of experience in the market, our conclusion is unequivocal - clients are less and less interested in how they achieve success in communication, but rather in how quickly. The reason behind this - the dynamics of global competition and the speed of internal corporate changes leave companies and agencies little time for lengthy strategy processes.
Our objective: public relevance
Today, the average consumer is bombarded by around 3,000 advertising messages every day. Obviously, only very little of these are retained.
Therefore, it is our job to bring relevance to the public discussion surrounding companies, brands, products, technologies and issues, and thereby to ensure that messages are heard. Classic PR is at the core of a whole package of measures from media-appropriate visualization of subject matter to emotive presentation or integration into larger overall brand environments.
In achieving success for our clients, we mix a journalistic approach with the principles of PR and marketing communications methodology - frequently going above and beyond. The agency team also includes art directors and architects, social media managers, bloggers, and digital experts, motion designers and composers as well as location scouts, hotel specialists and F&B experts, who work together to conceive, plan, realize and manage demanding projects throughout the world.
Our recipe for success - specialization and continuity
No agency can be equally good in all fields. Therefore, Oliver Schrott Kommunikation has specialized its activities on six sectors, in which we hold many years of proven expertise - automotive, transportation & logistics, technology & industrial goods, energy & environment, consumer products & electronics and luxury & lifestyle.
In an evaluation by PR Journal, OSK has paved the way in German agency practices, placing first in the automotive industry and leading in environmental PR as well as PR for capital goods. And OSK is among the ten leading German agencies in the PR disciplines "Events" (rank 1), "Internal Communication " (rank 1), Multimedia/Online (rank 2), "PR Consultancy" (rank 4), and Social Media (rank 6).
Customer satisfaction is, however, not only reflected in the figures, but, more importantly, in the endurance of our customer relationships, which are among the longest is the industry. One contributory factor is the agencys low staff turnover, which guarantees our clients continuity in their personal contacts over many years. In 2004, our human resource management made us the first German PR and event agency to be awarded the Top Job seal of approval, as one of the 100 best medium-sized employers in Germany.
Our mantra: quality made in Germany - worldwide
Since 1993, we have realized more than 500 international projects for our clients in above 40 states across four continents - from PR events through exhibition appearances to global roadshows.
We prefer not to work with a network or specific partners, but rather with the best local suppliers for each project and every requirement. Project management is also handled locally by our own people and teams in order to ensure our high standards of quality, the precise implementation of concepts and seamless communication with the client.