Mercedes-Benz Puts On Spectacular Show

“Road to the Future” shows the future of the automobile

September 2007 — The Mercedes-Benz press confer­ence at this year's Inter­na­tional Motor Show in Frank­furt focused on envi­ron­men­tally friendly drive tech­nolo­gies ...

September 2007 — The Mercedes-Benz press confer­ence at this year's Inter­na­tional Motor Show in Frank­furt focused on envi­ron­men­tally friendly drive tech­nolo­gies. The press confer­ence was conceived and orga­nized by the Oliver Schrott Kommu­nika­tion (OSK) PR agency. On a 50-metre-long "Car Walk" illu­mi­nated with LED stripes, OSK staged a show called "The Road to the Future" star­ring a total of 19 series-produced models and concept cars equipped with future-oriented BLUETEC, hybrid and DIESOTTO engine tech­nology.

The vehicle presen­ta­tions and state­ments by Board of Manage­ment members were part of a show that also included a spec­tac­ular perfor­mance by the MOMIX dance company from New York that trans­lated the theme of envi­ron­men­tally friendly mobility — the central focus of the auto show — into several sophis­ti­cated and imag­i­na­tive dance perfor­mances. Espe­cially popular with the media was an artistic "organic car" formed of people, twigs and leaves that was presented during the intro­duc­tion to the press confer­ence and flanked the triumphal entrance of the real "World Green Car of the Year 2007" — the Mercedes-Benz E 320 BLUETEC.

More than 100 people worked onstage and behind the scenes during the 40-minute perfor­mance at the auto show, including artists, dancers, chore­og­ra­phers, the dance group's director, preci­sion drivers, archi­tects, prop and lighting designers, trade fair stand construc­tors, multi­media program­mers, camera teams, photog­ra­phers, wardrobe staff and the tech­nical crew.

Read more...
Print pagePrint page
Full sizeFull size
CloseClose
Oliver Schrott Kommunikation
CloseClose
Photo: Daimler AG