PR for Fujian Benz

OSK wins new customer in the Middle Kingdom

Cologne/Beijing, May 2012 - OSK has won a new customer: the Chinese company Fujian Benz. The first projects conceived and real­ized by the agency were the press confer­ence on the occa­sion of the Auto China 2012 in Peking as well as the mobile event ...

Cologne/Beijing, May 2012 - OSK has won a new customer: the Chinese company Fujian Benz. The first projects conceived and real­ized by the agency were the press confer­ence on the occa­sion of the Auto China 2012 in Peking as well as the mobile event lasting several day which led up to China’s most impor­tant auto­mo­bile fair.

These PR events centred on the presen­ta­tion of the Mercedes Viano Pioneer and Viano Vision Diamond models, which are posi­tioned in China - by contrast with Germany - as company cars. In keeping with this, OSK chose a set-up in the airport-lounge look for the test drive and the product briefing, allowing the jour­nal­ists to take their seats alter­na­tively in the rear and behind the wheel for the test drives.

OSK Public Rela­tions Consulting was respon­sible for the event concep­tions and provided the entire contents including speeches, visu­al­iza­tions and graphic design as well as control­ling the complete sequencing.

Following a pitch that was divided into several steps, Fujian Benz made its deci­sion for the tailor-made commu­ni­ca­tion solu­tions from OSK, and is being looked after by the agency team in Beijing. The company grew out of a joint venture between Mercedes-Benz and the state-owned Fujian Motors Group. Since 2010, Fujian Benz has been producing, among other models, the Mercedes Viano, Vito and Sprinter in the city of Fuzhou in southern China.

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