SILVER Award for OSK

MB press communication IAA 2011 rewarded

Cologne, April 2012 - For its press commu­ni­ca­tion work for Mercedes-Benz at the IAA 2011, OSK received an inter­media globe SILVER Award at the World Media Festival in the cate­gory Sales Promo­tions - Events. The jury praised the effec­tive PR format on the future of indi­vidual mobility, ...

Cologne, April 2012 - For its press commu­ni­ca­tion work for Mercedes-Benz at the IAA 2011, OSK received an inter­media globe SILVER Award at the World Media Festival in the cate­gory Sales Promo­tions - Events. The jury praised the effec­tive PR format on the future of indi­vidual mobility, which perfectly combined a media event on the evening before the IAA with the offi­cial Mercedes-Benz press confer­ence on the first press day of the fair. With its image-rich overall chore­og­raphy of compact spoken-word contri­bu­tions and live acts, its targeted use of the latest media tech­nology and its emotional product presen­ta­tions, the agency team clearly distanced itself from the run-of-the-mill sequence of tradi­tional trade-fair press confer­ences. This concep­tion achieved an outstanding inter­na­tional media reso­nance for Mercedes-Benz.

Every year since 2000, the World Media Festival bestows awards on impres­sive solu­tions in the fields of corpo­rate film, tele­vi­sion, web, web TV and print produc­tions at the inter­na­tional level. In 2012, the compe­ti­tion attracted over 580 entries in 14 main cate­gories.

“The Next 125! Years - Mercedes-Benz Press Commu­ni­ca­tion IAA 2011” also made a convincing showing at the SABRE Awards 2012 and is at present on the short list for a GOLD Award in the DACH (= Germany, Austria, Switzer­land) cate­gory of this renowned inter­na­tional PR compe­ti­tion. In two other cate­gories the project was placed among the final­ists.

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