Marketing power for power women

OSK communicates for TrueCar.com

Cologne/New York, March 2012 - OSK has gained a new customer: TrueCar.com, America’s largest online service for advice on every­thing concerning car purchase. This account is being looked after and managed by the agency’s branch in New York ...

Cologne/New York, March 2012 - OSK has gained a new customer: TrueCar.com, America’s largest online service for advice on every­thing concerning car purchase. This account is being looked after and managed by the agency’s branch in New York. The main emphasis of the commu­ni­ca­tion services is on a broadly-based marketing campaign for TrueCar Racing® - Women Empow­eredTM, an initia­tive to support and promote selected US female racing drivers.

OSK is designing and imple­menting the entire range of PR measures and commu­ni­ca­tion activ­i­ties in connec­tion with the races in which the team is partic­i­pating. These include media and press work, publishing projects and social media. Above and beyond this, the agency team is designing the branding of the racing cars, devel­oping the campaign logo and real­izing the online pres­ence.

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