PR series to start the year

Las Vegas once, Detroit twice, OSK thrice

Cologne, January 2012 - With three PR events in three days, Oliver Schrott Kommu­nika­tion helped its customer Mercedes-Benz Cars to make a successful start to the New Year. The programme during the first week of January consisted of the Mercedes-Benz press confer­ence at the ...

Cologne, January 2012 - With three PR events in three days, Oliver Schrott Kommu­nika­tion helped its customer Mercedes-Benz Cars to make a successful start to the New Year. The programme during the first week of January consisted of the Mercedes-Benz press confer­ence at the North Amer­ican Inter­na­tional Auto Show (NAIAS) in Detroit plus the tradi­tional Mercedes New Year Recep­tion on the evening before the show. The high­light of both events was the world premiere of the new Mercedes-Benz SL, the 60th birthday of which OSK cele­brated visu­ally and highly emotion­ally with impres­sive images.

Alongside numerous lavishly produced films - including a trip in time through the 60-year produc­tion history of the legendary sports car and a film contri­bu­tion in the style of a comic portraying the new Concept Car smart for-us - OSK, as lead agency of Mercedes-Benz Cars, conceived and real­ized both media concepts, planned and orga­nized the entire sequence of events and super­vised overall direc­tion with great success. Exten­sive reporting in leading inter­na­tional specialist media as well as on social websites supported the market start-up of the new SL.

Right after the double event in Detroit came the appear­ance of Mercedes CEO Dr Dieter Zetsche as keynote speaker at the CES in Las Vegas. Every year, the show­ings of selected indus­trial giants make this renowned key exhi­bi­tion for enter­tain­ment elec­tronics a widely recog­nized event that finds a corre­sponding echo in the most impor­tant inter­na­tional specialist magazines and online media. OSK provided substan­tial and orga­ni­za­tional support for Dr Zetsche’s 45-minute appear­ance.

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