Agent Slim: Mission possible

An emotional film instead of a dry-as-dust presentation

Las Vegas, May 2011 - There were surprised faces at the strategy meeting of Tetra Pak USA in Las Vegas: instead of the usual facts-and-figures-packed trans­paren­cies and over­loaded charts, the busi­ness field Ambient was intro­duced with a humorous, play­fully real­ized film ...

Las Vegas, May 2011 - There were surprised faces at the strategy meeting of Tetra Pak USA in Las Vegas: instead of the usual facts-and-figures-packed trans­paren­cies and over­loaded charts, the busi­ness field Ambient was intro­duced with a humorous, play­fully real­ized film. The star of this 7-minute reel: a Tetra Brik pack called “Agent Slim” with an explo­sive secret mission. His task is to conquer the North Amer­ican market for milk packs - the biggest such market in the world.

The normally quite rational topic of busi­ness strategy was presented here for the first time with moving pictures in an extraor­di­nary and highly emotional way. Never­the­less, the most impor­tant facts were by no means forgotten. Intro­duc­tory films for the three other busi­ness fields Chilled, Food and Beverage that were as enter­taining as they were infor­ma­tive roused the enthu­siasm of the 150 exec­u­tives at the meeting of this global player.

The contents and optical real­iza­tions of the four films are completely different - from a spoof secret-agent film via a scrib­bled sketch right up to the world of 3D and homage to Monty Python - but they form a commu­nica­tive unity. Story-boards, text-scripts, concep­tion and real­i­sa­tion are all from the creativity work­shop that is Oliver Schrott Kommu­nika­tion. The films were produced and directed entirely by OSK - even the film music is from our own sound studio. Two of the films were studio produc­tions; the two others are purely animated cartoons produced by the agency’s Motion Design Team.

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