Cologne, May 2011 — Today Berlin saw the start of this year’s Michelin Chal­lenge Bibendum. From now until 22nd May over 5,000 inter­na­tional compa­nies and research insti­tu­tions will be presenting their tech­nical solu­tions for the sustain­able mobility of the future on the site of Berlin’s former Tempelhof Airfield. Some 500 jour­nal­ists and media repre­sen­ta­tives will be reporting from here to the four corners of the earth. For the first time in the ten-year history of the Chal­lenge Bibendum this huge event will be opening its doors to the general public on two of its days.

As Michelin’s leading agency, Oliver Schrott Kommu­nika­tion will be in charge of all PR and press work in connec­tion with the Chal­lenge Bibendum 2011. For many years this inter­na­tion­ally renowned event has been one of the world’s most impor­tant plat­forms for alter­na­tive drive units, intel­li­gent traffic concepts and greater road safety. Under this year’s motto “clean, safe and networked” the exten­sive programme includes not only an envi­ron­mental rallye and a parade through the city centre but also inter­esting exhi­bi­tions with series-produc­tion vehi­cles and proto­types, work­shops, forum discus­sions as well as a special Students’ Day.

The tasks of OSK comprise not just the entire pre-reporting, the produc­tion of the exten­sive infor­ma­tion and press mate­rial together with the concep­tion and control of the various online and socio-media activ­i­ties but also the orga­ni­za­tion and imple­men­ta­tion of the Leaders Forum on 20th May. This experts’ meeting at which star person­al­i­ties from poli­tics, the economy and the sciences will present and discuss their visions of mobility for tomorrow is seen as one of the high­lights of the Chal­lenge Bibendum 2011. UN General Secre­tary Ban Ki-moon will be having his say via video link.

Oliver Schrott Kommu­nika­tion is Germany’s leading agency in the fields of auto­mo­tive and envi­ron­mental PR. In the commu­ni­ca­tion which surrounds the Chal­lenge Bibendum, Michelin will benefit, in partic­ular, from the agency’s great funds of expe­ri­ence in the fields of future tech­nolo­gies and alter­na­tive drive units as well as from our exper­tise in orga­nizing PR and press events. As well as Michelin, Daimler will also be relying on OSK at the Chal­lenge Bibendum 2011. For the corpo­rate group, our agency devel­oped and imple­mented one of the most exten­sive commit­ments shown by any manu­fac­turer at this Berlin event.

You will find infor­ma­tion and live reporting on and around the Chal­lenge Bibendum 2011 here:

Home page: www.miche­lin­chal­lenge­bibendum.com/de
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