Oliver Schrott, 47, is the agency’s founder and Pres­i­dent. A qual­i­fied jour­nalist, he spent several years working for news magazines and was News & Features Editor for the “Auto Zeitung” before going free­lance in 1989 and writing for auto­mo­tive, marketing and finan­cial media. Parallel to this, he received an increasing number of requests from industry — thus pre-program­ming the inevitable move towards PR.

In 1993 he founded Oliver Schrott Kommu­nika­tion as a specialist agency for the auto­mo­tive, mobility and tech­nology sectors. His passion is the emotional and visu­ally powerful inter­pre­ta­tion and orches­tra­tion of complex issues, which precip­i­tated projects such as the “Opel Millen­nium Express”, the world­wide-acclaimed Maybach world premiere and the Mercedes-Benz E-Class long-distance drive from Paris to Beijing.

Oliver Schrott is married and has two chil­dren. In his leisure time and on his travels, he collects books on archi­tec­ture, history, cities, hotels and land­scapes and “reads like a vacuum cleaner”, when he’s not rummaging around on the internet for new inspi­ra­tion.