Cologne, April 2011 — Exactly 41 days before the offi­cial start of the Michelin Chal­lenge Bibendum 2011 in Berlin, OSK starts the count­down to the event with a prelude press confer­ence in the German capital’s famous Red City Hall. Alongside Dr Patrick Oliva, Director for Future Research and Sustain­ability at Michelin, the star cast included Berlin’s Lord Mayor Klaus Wowereit, who gave the inau­gural speech.

OSK is in charge of all aspects of Chal­lenge Bibendum commu­ni­ca­tion. For many years this large-scale event, to be held from May 18th to 22nd on the site of the former Tempelhof Airport, has been one of the world’s most impor­tant plat­forms for alter­na­tive drive units, intel­li­gent traffic concepts and greater road safety. In Berlin, more than 5,000 compa­nies and research estab­lish­ments will be presenting future-oriented solu­tions in connec­tion with sustain­able mobility to a broad general public for the first time. Klaus Wowereit, who has a long history of commit­ment to making Berlin a centre for E-mobility, is convinced of the concept behind the Michelin event and declared in his opening speech: “We want to create a world of compe­tence and expe­ri­ence for E-mobility on the former Tempelhof Airport site. For this reason I am both happy and satis­fied that we will soon be playing host to the Chal­lenge Bibendum here in Berlin.”

Oliver Schrott Kommu­nika­tion is Germany’s leading agency in the fields of auto­mo­tive and envi­ron­mental PR. In the commu­ni­ca­tion surrounding the Chal­lenge Bibendum, Michelin will benefit, in partic­ular, from the agency’s great fund of expe­ri­ence in the future tech­nolo­gies sector. The agency’s prin­ciple tasks in connec­tion with this press confer­ence included not only the entire orga­ni­za­tion of the event, all edito­rial and graphic work but also co-ordi­na­tion with Berlin’s State Chan­cellery. Both the concep­tion and the control of the social media activ­i­ties are also in the hands of OSK. So this was the first time that tweets and post­ings were sent live from a Michelin press confer­ence.