Hollywood feeling in Detroit
Mercedes-Benz starts its jubilee year with Road Trip
Cologne, January 2011 - As its first PR event in 2011, Oliver Schrott Kommunikation realized the most lavish film production in the agencys history: at the traditional Mercedes-Benz New Year reception on the evening before the North American International Auto Show (NAIAS) ...
Cologne, January 2011 - As its first PR event in 2011, Oliver Schrott Kommunikation realized the most lavish film production in the agencys history: at the traditional Mercedes-Benz New Year reception on the evening before the North American International Auto Show (NAIAS) in Detroit, a 360° wrap-around video show caused an unusual stir among the 300 invited journalists and got their feet tapping.
The film Road Trip showed ten impassioned Mercedes drivers from seven countries who permitted the camera a brief, authentic glimpse into their lives. From a Norwegian fisherman on the ice to a businessman in New York and finally to a Chinese couple visiting a temple: alongside their shared love for their cars, the ten drivers were united by the song Fallin For You by Colbie Caillat, which connected the various scenes in the film and was performed live in Detroit by the Grammy winner herself.
The production of Road Trip involved not only three camera teams in seven countries. OSKs film-making professionals had to employ some particularly sophisticated methods in order to allow the 360° LED surface to achieve its full effect. Three cameras equipped with 14-millimetre wide-angle lenses and bolted onto a board were fitted on the rear bench seat of the vehicles. For every scene this produced individual shots from three angles which were merged into a panoramic view by means of special algorithms. Subsequently, the OSK specialists merged the individual scenes in the agencys own cutting room, adding the background music.
For Mercedes-Benz, this event on the evening before the most important automobile exhibition on the American continent not only represented the prelude to the world premiere of the new C Class, it also marked the start of the companys celebration of this year as 125! years of innovation. Both topics also dominated the big MB press conference at the show on the following day, which was also planned and implemented by OSK.