Cologne/Beijing, July 15, 2010 — The Cologne PR agency Oliver Schrott Kommu­nika­tion (OSK) has under­scored its inter­na­tional strategy by founding a subsidiary, OSK Public Rela­tions Consulting (Beijing) Co. Ltd., in the Chinese capital Beijing. Having already set up a US office in New York, OSK now main­tains two foreign estab­lish­ments. It has been repre­sented in the US economic and media power­house since the start of 2008. OSK is the first inde­pen­dent PR agency in Germany to operate estab­lish­ments of its own in Asia and America.

Brand presen­ta­tion in China: Staged by OSK, the Mercedes-Benz Cars Premiere Night took place on the eve of the Auto China trade fair in Beijing in April. (Photo: Daimler)

Refer­ring to the agency's interest in Asia, managing director and founder Oliver Schrott explains, "The opening of an office in China is a logical conse­quence of our sustained commit­ment to foreign markets. We are already imple­menting about half of all customer projects outside of Germany. In this context, China is steadily gaining in signif­i­cance for us as well. We first became active in China back in 2003, but we now intend to advise, look after and support our customers even better and in a more concen­trated way."

OSK is launching its Beijing office with a team of six employees, headed by 30-year-old general manager Sabine Pfen­nigs­dorf. She was most recently employed by Siemens AG as a marketing commu­ni­ca­tions manager. Her respon­si­bil­i­ties included analyst rela­tions in Asia. Customer accounts are to be managed by Janette Lajara, 34, who has been recruited from the Chinese PR agency NTI after spells with Mercedes-Benz and Seat Switzer­land. Both women dispose of exten­sive expe­ri­ence in Chinese affairs. The other team members are three Chinese and one German, who will be engaged in devel­oping and imple­menting commu­ni­ca­tion concepts for the local market.